Creativity

New media generates a great load of creativity. This is due to its ability to change and adapt to change in a small amount of time. The changes can be made within a certain time frame which can last for a couple of seconds or last a lifetime. This is the greatest benefit for new media products. This is where big companies fall short, because they have a specific memorandum. The flexibility to change becomes beneficial for a small startup business because they can approach an idea or product from a technological standpoint which can be updated whenever there is a need. The article also pointed out that companies gains its ideas from consumers rather than developing their own thoughts. I found this shocking because they are known as the producers, or directors, or whatever their respective position is in the business world. The companies take in ideas of that of the consumers and modify it to all different markets they serve. This is where new media shines. The platform of internet and consumers  complaining or reviewing the product can be done with a click of a button. It also helps the company save some money in doing consumer satisfaction report, because they don't have to go out door to door and ask the consumer's opinion about the product. This is done by the access of the internet.

reference:

1. Twitter Serves Up Ideas From Its Followers by CLAIRE CAIN MILLER, the New York Times, October 26, 2009. Available at:http://www.nytimes.com/2009/10/26/technology/internet/26twitter.html